Category Archives: Marketing

Where I Try Blueberry Pie Oreos and Talk About Brand Strategy

First, let’s get some housekeeping out of the way. Yes, I know, I have not been writing over here for awhile. I apologize for the extended absence—frankly, I was sort of burned out on writing all the time, and if…

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It’s Not Just a Can of Meat, OK?

I kind of appreciate the simplicity of this old-school packaging from Del Monte, though I feel like someone should have pointed out that the font size and style really makes the word "MEAT" pop, so much so that it looks…

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